What is a jingle really?

You may be surprised to learn that many jingle companies are actually like assembly lines. Slap some lyrics to a already created music bed and record it. It is true that you can create many jingles in one day using this process; it is also true, that there are some steps that Jingle Brokers perform that are missing from this most other companies.

As marketing gets increasingly complex, the role musical imaging plays becomes more important, yet, the way jingles are crafted must too be updated to keep with the times. In the late 1990’s neurologists made some remarkable discoveries about how we make decisions. Ultimately, good advertising is designed to persuade people to make a decision in your businesses favor. This means they must persuade the listener.

There are two tactics that you can use to persuade a person; Logic or Emotion, Jingles will out perform other media to reach consumers emotionally, because music taps the area of the brain that contains emotion and feeling. When you hear the phrase “Pulling at your heart strings” it could be taken literally.

Jingle makers have known this since the beginning. Where marketing and jingles mix, has to do with Arch typing. This is the “grouping” or categorizing people based on they make decisions, how they communicate, and how they make decisions. The better to cater to an archetype, the better your advertising “clicks” with a prospective customer. Understanding Archetypes makes the music more focused, the lyrics more meaningful, and the results more effective.

When Jingle Brokers creates a image for a client, we present a series of questions aimed at capturing the profile of your best customers, with the goal of reaching your best prospective customers.

Listen to some of examples in the Auditorium and you will hear great jingles, but if you listen carefully, you will also hear the science behind a well-designed marketing process. If you want proof, check out some of the field studies, and see how the results work.

We encourage learning more about the costs associated with having a jingle made for you. You can always give us a call at (888) 4 Jingles. Chances are you will realize the Return on the investment much sooner than you might realize.