 Jingle
Brokers Glossary:
Jingle: A jingle (also known as a musical
image) is a memorable slogan, set to an engaging melody,
mainly broadcast on radio and sometimes on television commercials.
An effective jingle is constructed to stay in one's memory (colloquially,
"ringing a bell"). People often nostalgically remember a
jingle decades later, even after the advertised brand has ceased to
exist. Nowadays, the most common form of a jingle is a radio station’s
on air musical or spoken station identity. A jingle brands your company
and takes advantage of one of the brain’s most powerful memory senses;
sound.
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Audio
Logo: A sound logo (also known as an audio logo, sonic
logo, stinger or shout out) is a short, distinctive melody or
a sequence of sound, mostly positioned at the beginning or at
the ending of a commercial spot. An effective sound logo is
constructed to stay in one's memory. |
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Music
Bed/Instrumental: Instrumental background used for
voiceover.
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Full
Sing: A full sing is a :30 jingle that is a strong
vehicle for conveying a memorable message to targeted consumers.
The lyrics are written to inform your potential clients, making
you top of the mind when it comes time for buying.
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Vocal
Open: A musical image that begins with your company
name and/or tag line and is then just the instrumentals for
you to voice over with your commercial copy.
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Vocal
Close: A musical melody with your company name and/or
tag line at the end. The beginning of the musical image is
used for you to voice over your commercial copy.
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Donut:
A jingle with a blank time span in the center into which a
special advertising message may be inserted. Your commercial
will have the same opening and closing, and will use the same
music but you will be able to voice over in the middle to
promote your companies products, services and special events.
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Double
Donut: A jingle that starts with a sing in then it
will have a span of time to voice your copy, a brief sing in
of your company name and/or tag is placed in the middle of the
jingle, then more voiceover time ending with your sing out. |
Ways
to use your jingle:
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Play Example |
| Jingle
with an ad sample |
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| Ad
with an audio logo used as a tag |
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| Local
Celebrity ad sample |
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| Phones
On Hold Messaging |
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TV Ad with Jingle |
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2007
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